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Past Public
Relations Updates
Update
March 19, 2006
The
2006 “Excellence in High School Athletic Training” award was given to
four high schools in Colorado on March 4th. Jim Gillen, the Denver Nuggets, and
Kroenke Sports Charities recognized these outstanding high school athletic
training programs in conjunction with National Athletic Training Month. The
award, now in its third year, had two winning schools and two runner-up
schools.
The winning high schools were: Lewis Palmer H.S. – Kevin Margarucci
head athletic trainer, and Brighton H.S. – Thomas Bashline head
athletic trainer, each received $2,000.
Pictured (from l-r): Jim Gillen
(Denver Nuggets), Tom Bashline, Catherine West, Paul DiNapoli (Centennial
Sales), Jaclyn Lucas, Allison Gruber (Lewis-Palmer), and Kevin Margarucci.
The runner-up high schools were: Elizabeth H.S. – Jaclyn Lucas head
athletic trainer, and Columbine H.S. – Catherine West head athletic
trainer, each received $500.
Three student athletic trainer awards were also given. Brittany
Daniels from Grandview H.S., Hannah Oliver from Cheyenne Mountain H.S.,
and Tara Scott from Cheyenne Mountain H.S. Each received $200 to
attend a student athletic training camp this summer.
Over
$5,000 was given during this award ceremony. Sponsors include: Kroenke Sports
Charities, The Gold Crown Foundation, Columbine Health Plan, Centennial Sales,
Teammates for Kids, Dr. Adam Lieberman, and Dr. Steve Traina.
A
special thanks to Jim Gillen for organizing such a wonderful event.
 During
the Nuggets game, athletic trainers were on hand at the
Pepsi Center educating the public about National Athletic Training Month.
Pictured from L-R Shaun Carmody (Cheyenne Mountain HS ATC) Alexis
Ribberheim and Brendon Murt (these are both student athletic trainers
from CSU-Pueblo)
April 20, 2005
National Athletic Training Month
This was a very successful year for the Public Relations Committee. We
continue to increase the number of events that we are involved with that
promote our profession.
The following is a list of events that
happened around Colorado during
the month of March.
*Received a Proclamation from Governor Bill Owens declaring March as
National Athletic Training month. This is the fourth consecutive year
that we have received the proclamation.
*Received a Proclamation from Mark Ruzzin, Mayor
of Boulder Colorado (center). Shown here being accepted by Shannon Aberton, ATC
(left) and Michael Keating, ATC (right).
*Jim Gillen, head athletic trainer for the Denver Nuggets, presented 4
high schools with the Excellence in High School Athletic Training award. Chris
Mathewson, Ponderosa High School, and Bob
Tim, Widefield High School were the first place winners. Both schools received
$2,000 for their athletic training room. Kevin Margarucci, Lewis Palmer
High School, and Tom Bradley, Highlands
Ranch High School, were runner
ups. Each of those schools received $500. The awards were given out just prior
to tip off of the Denver Nuggets home game on March 20th.
 The
student athletic trainersfrom Ponderosa and Widefield received free tickets to
the game. This is the second year that Jim Gillen has given this award.
Pictures and an article regarding the award can
be seen on the Denver Nugget’s web site.
An article was also in the Denver Post regarding the awards.
 *T-shirt
toss - This year we initiated a t-shirt toss where athletic
trainers threw out t-shirts while a public service announcement was being read
at basketball games. The t-shirts displayed the NATA’s logo for National
Athletic Training Month. Shirts were thrown out at Thunderridge High School,
Fountain Fort Carson
High School, Widefield
High School, the Air Force Academy and the Denver Nuggets games.
*Channel 9 Health Fairs - The Colorado Athletic Trainers Association and
Channel 9 Health Fairs began a partnership. Athletic trainers will assist
with nine health fairs throughout
Colorado by measuring skin folds, in
return, the athletic trainers will be able to educate the public about our
profession. Water bottles and pens displaying the National Athletic
Training month logo will be distributed. The Colorado Athletic Trainers
association will also receive free advertising with all of Channel 9
Health Fair’s advertising.
*Pens and notepads were distributed to clinics and physicians offices
displaying the National Athletic Training month logo and the Colorado
Athletic Trainer’s logo and web site.
*An article was written in the Colorado Springs Gazette newspaper
describing a day in the athletic training room with PJ Gardner, athletic
trainer at Liberty High School.
*An interview was done by channel 5/30 television station with Bob Tim,
athletic trainer at Widefield High School. It aired
during the morning
show and gave tips to athletes and parents about ways to prevent injuries.
Thank you to everyone who participated in any of these events. I'm sure there
are more things that happened that we are unaware of, keep up the good work.
March 3, 2004
With National Athletic Training
month quickly approaching, the public relations committee has been hard at work.
We have various activities in the planning stages, including: Governors
proclamation, high school athletic training awards given by the Nuggets and
Avalanche, Public Service Announcements to be aired on television and radio,
possible athletic trainer’s nights at the Colorado College Tigers hockey game
and Colorado Springs Sky Sox game, informational booths at Health Fairs, and
involvement with the Colorado High School Activities Association.
As always, we are asking that all athletic trainers take an active role
in promoting National Athletic Training month. The January issue of the NATA
News discusses many ideas and events that anyone can host in their part of the
state. If your school or facility is hosting a Channel 9 Health Fair, we would
encourage you to get involved and set up an area to hand out informational
material that the NATA has available. If you have connections with a television
or radio station that would be interested in playing a public service
announcement, contact me to receive the necessary information. Many of you have
done a wonderful job in the past and we are looking to have even more athletic
trainers getting involved this year. If you have questions or need help,
you can contact any of the members of the public relations committee, they are:
Bob Tim, Shaun Carmody, John Salvatore, Kevin Margarucci, PJ Gardner and Joe
Fine.
March 19, 2002
Governor Bill Owens signed an Honorary Proclamation declaring March as
National Athletic Training Month in Colorado.
The
proclamation can be seen on the CATA web site.
The Colorado High School Activities Association has placed an advertisement for
National Athletic Training month in the state wrestling and basketball programs
along with making public service announcements during the competitions.
A press release has been given to the media explaining National Athletic
Training Month and that Governor Owens has signed a proclamation.
A few schools and clinics are doing individual activities to commemorate March
as National Athletic Training month. Some are doing this by recognizing
the athletic trainers at events and having athletic trainers present at parent's
night and new student orientation.
Objectives
*Inform the public of the educational and training requirements necessary to become a
certified athletic trainer
*Inform the public of the six major tasks an athletic trainer is qualified to perform:
1. prevention of athletic injuries and illness
2. evaluation and recognition of athletic injuries and illness
3. first aid and emergency care
4. rehabilitation of athletic injuries
5. organization of facilities and personnel
6. counseling and education of athletes
*Inform the public of the services which certified athletic trainers provide at the
professional, collegiate, high school, clinical and
industrial work settings.
Outcome
The committees proposed outcome is to gain an appreciation from the public, school
administrators, coaches, team owners, patients, athletes and other medical professionals
in order to create a healthy understanding and working relationship among all parties.
Activities
Completed in 2002
*Proclamation from Governor Owens declaring March as National
Athletic Training Month in Colorado.
*Proclamation from the Mayor of Vail declaring March as National Athletic
Training Month in Vail, Colorado. (Thanks to Valerie Rich)
*Participated in the Channel 9 Health Fairs in three cities. Tod McKercher
in Denver, Mike Goeglian in Highland Ranch, and Heather Thompson, Rachel Aron,
Bob Tim in Colorado Springs. These people set up booths at which they
answered questions, handed out material pertaining to the Athletic Training
profession, and gave out promotional items such as water bottles, pens and
notepads.
*Had announcements made at games, and advertisements placed in the high school
state wrestling and basketball tournaments programs.
*Individual ATC's were involved in parent' s night and Freshman orientation at
their schools. Also a couple schools published articles in their school
newspaper regarding the athletic trainer and their program.
*Had Public Service Announcements made during radio and television broadcasts of
sporting events.
*Distributed promotional items (pens, notepads, magnets and water bottles) to
athletic trainers, athletic directors, and other influential people in the
sporting world.
Activities
Completed in 2001:
1. Public Service Announcements have been broadcasted by television and radio stations
during high school football and basketball games this past school year, 2000-2001.
These announcements, produced by the NATA, were broadcasted in Longmont, Denver, Colorado
Springs, Pueblo, and Durango.
2. Public Relations Packets were sent to ATC's throughout Colorado. These packets, created
by the NATA, included suggestions on how to promote the athletic training profession at
individual work sites.
3. A letter was sent to all high school athletic directors explaining
National Athletic Training Month. A suggestion was made for athletic directors to
recognize the ATC at their individual school. If their school does not employ an
ATC, they were directed to log on the CATA or NATA web site for information pertaining to
athletic trainers.
4. Shirts displaying the National Athletic Training month logo were distributed to
athletic trainers who worked the state high school wrestling and basketball tournaments.
Public Service Announcements were also read over the public address system during these
events.
5. Pens and note pads displaying the National Athletic Training month logo were sent to
colleges and clinics to use in their facilities to promote National Athletic Training
month.
6. Marcia Neville, from News 4 in Denver, produced a story featuring Darryl Miller on
Tuesday March 27, 2001. The special report discussed National Athletic Training
month along with all the special things that ATC's, such as Darryl, do for athletes.
7. The Denver Post published an article, Thursday March 29, 2001, entitled "Trainers'
pay rarely equals importance". It included interviews with three athletic
trainers and three athletic directors.
8. The Steadman Hawkins Denver Clinic declared Thursday March 15, 2001 as Certified
Athletic Trainer Day. All ATC's wore the athletic training month shirt they received
from the CATA, and throughout the day they discussed the value of a certified athletic
trainer. Pictured below are the ATC's of the Steadman Hawkins Denver Clinic.
From left to right, Chris Mathewson, Rusty Green, Kristin Horgan, Jason McWilliams, Mike
Allen, & Dennis Martin.
Activities for the
future:
1. To educate the organizers of sports camps and club sports tournaments as to the
importance of hiring ATCs to provide proper medical coverage.
2. To educate the organizers of sports camps and club sports tournaments as to the
necessary requirements needed to employ an ATC, (insurance, salary, supplies).
3. Other ideas and suggestions will be discussed at the annual CATA symposium May
18 & 19, 2002.
Special Thanks
The Colorado Athletic Trainers Association would like to thank all the athletic trainers
who have participated in any of these activities.
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